... I never really understood the reason why people stopped fxckin with the Lacoste brand. I mean, I cant front, at the end of the day.. POLO runs the polo game, HANDS DOWN ! But Lacoste was always the alternative, especially when we was all tryna do different things and gain separate identity. They always had the crisp polo game, with the ill patterns and colors that you could find with POLO because of their limited choice in colors.. and you know what I mean when I say polo has limited colors. Damn near all of their polo's have the same colors and patterns. But Lacoste is different, and hopefully they can gain that old buzz that they had going on by launching this Lacoste L!VE brand. I love the patterns and little detailing to the polos.. and those hard denims.. need I say more! Be sure to check out their website if your interested in copping any of these things.